The Playbook for more sales, more predictably in less time

If your sales team is passionate but needs direction, I’ll help you build the structure, focus, and system they need to sell better—without you having to do it all yourself.

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What You Can Expect

Customized Sales Process Design

Every business is unique, and so is our approach. We meticulously analyze your current sales processes and identify opportunities for improvement. Our tailored approach simplifies your lead management processes to ensure you accelerate sales pipeline growth and conversions. If you plan to scale, you need a proven, repeatable Sales Process, and we'll help you implement it.

Comprehensive Sales Training

Equip your sales team with the skills and knowledge they need to excel. Our training programs focus on critical areas that boost confidence, clarify your Value proposition, transform the quality of your team engagements with prospects, and foster a results-driven mindset. We ensure every team member grows with your organisation, from new hires to seasoned professionals.

Strategic Sales Planning

A strong strategy is the backbone of successful sales. We work closely with your leadership team to develop a robust sales strategy that aligns with your business goals. Our insights and experience help you navigate market challenges, capitalize on opportunities, and achieve sustainable growth.

Structured Sales Team Development

Building a cohesive and high-performing sales team requires structure and support. We assist in creating a sales framework that includes clear roles, responsibilities, and performance metrics. This structure not only enhances team collaboration but also drives accountability and results. We can also help with team coaching and performance.

Why Choose Us

1. Expertise

You’ve built a great business. Now, it’s time to build a great sales team. You’re an entrepreneur. Maybe you’ve done most of the selling yourself. But now you’ve got a small sales team, and they’re doing their best without much structure or support. There’s no playbook. And let’s be honest: you don’t have the time to coach them yourself. That’s where I come in.

2. Customization

I’m not here to roll out a generic sales programme. I work with you to build your own Sales Operating System (SOS) — a tailored playbook that captures how you sell to your customers in your market. I focus on what matters most right now: Need more leads? We double down on prospecting. Too many maybes in the pipeline? We tighten up qualification and discovery. Deals stalling out? We build a system to manage and grow your pipeline. No theory, just practical, real-world sales help — embedded in your business.

3. Results-Driven

Our primary focus is on delivering measurable outcomes. We set clear, achievable goals and work diligently to exceed them. Your team know what good looks like — and how to deliver it. You’ve got a simple system everyone follows. You stop firefighting and start growing revenue on purpose.

4. Ongoing Support

Not a training course. It’s a partnership. I work directly with business owners and sales leaders — one-to-one, side by side. We’ll identify your top sales priorities and build a clear, focused plan to tackle them. Your team gets the structure, confidence, and direction they’ve been missing. You get peace of mind knowing your sales engine is finally running properly.

Transform Your Sales, Transform Your Business

At Insthinktive Sales Leadership Ltd., great sales teams are made with the right processes, tools, and coaching. Let us partner with you to build the sales team of your dreams and unlock your company's full potential.

“We increased and improved focus on the things that matter. Improved ability to turn strategic thinking into actionable ideas. Year on Year increase in company turnover and profitability resulting in a high double-digit return on sales”

Paul Synnott

Country Manager, ESRI Ireland

“We now have a results-based focus across the company with less tolerance for rhetoric. It has increased time selling and reduced needless administration for the team. It has also helped us put a more structured approach to planning and implementation of projects”

Stephen O'Brien

General Manager, Celuplast

“It is definitely having a positive impact on our sales figures. I just wish we had started it 10 years ago! Thank you again for your help”

Mike Glanville

Sales Director Dortek Ltd.

Get In Touch

Ready to take your sales and processes to the next level? Contact us today to learn how we can help you achieve your goals.