You need to communicate simply
Have you ever sat in a Networking event and listened to the ?ales pitches?from attendees and wondered what did they just say?
Worst still have you ever been in a group and after 6 months you’se still wondering ?hat does that person actually do?
It’s astonishing but so true as it is happening day in day out. Read a website and your so confused, you just get frustrated.
Go to buy a laptop and you just want to run away from the RAM, the ROM and the HDMI thingies?.?
So many businesses have brilliant products or solutions but no customers. Why?
Well we are back to the Why again. The old mantra. Because nobody cares what you do. Customers only care about their Why and how you can help them.
If you want to improve your business sales and have become aware of a CRM package to help you. Do you care how long youWe been in business (maybe but it’s not your primary concern) . Do you care that it has 200 features. Or that it has 50 different reports, beautiful dashboards and lovely graphics?
Do you care about how it works? Or do you care about the results it can bring to your business and to you personally?
Do you want to know that it will help you
– increase your sales.
– Give you more control.
– Give me more time.
– Allow you to hold you salesteam more accountable.
– Give you some degree of certainty and visibility on my sales pipeline?
Yes. you want it to address your real concerns, your real problems.
So talk to the prospect like you understand their real problem.
You may not be a technical person. You are a sales leader. You need to speak the language the customer speaks.
Keep it simple always.
Another good reason to keeping it simple;
In Ireland we have an illiteracy rate of 24% (OECD) that’s almost 1 in 4 people. 40% have difficulty with reading and writing. You cannot ignore the need to keep your message simple and consistent. And easy to understand
Simple, but not easy…..
Next session; Positioning andSales
